Growth Strategies Of Kelloggs, India

Growth Strategies Of Kelloggs, India This report aims at discussing and evaluating the growth strategies adopted by Kelloggs in India. Kelloggs is a universal brand operating in about 160 countries having its manufacturing plant in more than 16 countries to produce breakfast cereals, snack and other confectionary. Kelloggs marked its presence in the Indian market in 1994 to increase its business as it saw huge potential growth owing to Indias large population and growth in economy. This report will analyse the main challenges that the company is facing now in India. Further the report aims at recommending and justifying the actions that Kelloggs should take in India to maintain their market leadership. The present day multi-national food empire of cereals was accidentally discovered by William Kellogg in Michigan, USA in 1870s. On February 19, 1906, W. K. Kelloggs officially filed the papers and incorporated the Battle Creek Toasted Corn Flakes Company which later came to be known as Kelloggs. Kelloggs India has gone a remarkable growth from 1994 to the present day. To analyse the growth strategy of Kelloggs, various strategical theories can be used like Ansoff Growth theory, the 4ps of marketing, Product development process, etc. In the initial stage Kelloggs entered the Indian market in the year 1994 with three varieties of cornflakes. Then Kelloggs improved its growth strategy by changing the packaging and product to be more attractive to the targeted consumers. The company chased through the process of product development and diversification. To understand it we have to follow the Ansoffs Matrix. By adding ethnic flavours like coconut and mango, Kelloggs embarked on the process of the product development. Product development is a necessary growth strategy and can be compared with the strategy of market penetration. Kelloggs strategy becomes more effective due to the fact that the organisation not only embarked on product development with just a particular aim in mind in fact Kelloggs early entry in the Indian market draws more attention towards the customers needs. Diversification is being demonstrated by Kelloggs when it introduced its products like Sunrich and Cheez-it which were made focussing more on the impulse food rather than the breakfast cereals. The process of diversification helps an organisation to represent its brand name more widely and to decrease the risk of focussing heavily on individual market. Regardless of various attempts and strategies the products of Kelloggs were not successful. The Marketing Mix and the 4Ps of Marketing:- Neil Borden brought up the concept of the concept of the 4ps in 1964 (Adcock et al 2001) which include Product, Price, Place and promotion. These are broadly being used by the different companies to take strategic marketing decisions to develop product to satisfy customers requirements, the right price, taking the product to the right place and then promote it. 1 Product:- Products means the actual product or service that the company offers to its consumers. According to (Levitt, 1969). People do not buy products, they buy the expectation of benefits. It is the benefits that are the product. Kelloggs paid much focus on the products as it continuously changed its product. It introduced flavour like coconut and mango in its cereal products for the Indian taste. The company changed the packaging to attract the target customers. Even some of the products were given the Indian names. 2 Price:- Price provide revenue. Kelloggs has always faced problems for Price in India as Indian masses couldnt afford its products. In 1994, when Kelloggs entered India the average cost of its product was INR 21 per 100gm compared to Mohans INR 16.50 per 100gm (Vasudha, 2009). Rather than offering customers small packages of its products, Kelloggs didnt do much in reducing its price. Place:- Place implies distribution through various medium like supermarkets, offices, grocery shops etc. Kelloggs has over 200 distributors in India which has made its distribution quite efficient. While operating in India, it used to launch a new product every month to target the Indian customers. Promotion:- This strategy is used by the companies to let people know what they are offering to them with an intention to make them buy and use their products. It involves commercial ads, sales promotion etc. Kelloggs used a lot of promotion techniques to promote its products like sponsoring school programmes, associating itself with JWT ad agency, movies like Spiderman 2 etc. to boost its brand and sales of its products. To understand the various Challenges, various opportunities and threats that Kelloggs now face in India can be done by examining the external environment of Kelloggs. To understand it the PESTEL Analysis, SWOT Analysis and the PORTERS 5 GENERIC FORCES have been analysed. PESTEL ANALYSIS:- Political: The political challenges and threats Kelloggs is facing results from the rising ethnic conflicts in the disturbed areas of India like Kashmir and the other regions of it. According to the latest report of IFC and the World Bank, India is being ranked I34 in the list of Ease of Doing Business 2011. Further Indian Governments policy under Foreign Exchange Regulation Act (1973), which requires foreign investing companies to dilute their equity holdings to 40% act as a political challenge to it. Economic: According to the CIA Factbook 2001, about 1/4th of Indian population lies below poverty line. Kelloggs products are quite high priced. No doubt the Indian economy is booming as one of the largest economies of the world, still people feel price reluctant to buy Kelloggs product. Further being a huge country, there is a huge difference in the spending power of the people. Social: Difficulty in understanding the mindset of different geographical segment of customers i.e. Indian customers, e.g. Indians misunderstood how to eat cereals with cold milk. Instead, they used to take it with hot milk and thus make it soggy. People prefer the traditional Indian breakfast dishes. But still people are changing their traditional way to more global cultural traits owing to the factors like health benefits, Getting in Shape predominantly among women, increment in the awareness of convenient foods and growing concern for the deficiency of vitamins, minerals and other micronutrients especially among the kids. Technological:- The increasing use of the internet provides a useful medium for communication. Consumers remain up to date of the global trends. Environmental:- India is a vast country which requires a widespread and well set up distribution infrastructure. SWOT Analysis:- . Strength:- Kelloggs is a leading brand with international quality standards. Kelloggs strength includes its advertising campaigns. It is the first manufacturer with the highest experience of ready to eat breakfast cereals which gives it a competitive advantage over the new companies. Kelloggs has a great distribution channel that help its products to reach the target consumers. It has a wide range of innovative, nutritional and convenience products that helps it to suit a range of customer taste and preferences. WEAKNESS:- Kelloggs failed to analyse the taste of customers culturally and biologically. E.g. Northern Indians used to eat Paranthas and South Indians used to eat Idli/Dosa. A complete and thorough Indian market research was needed before introducing Kelloggs in India. Its high prices act as a weakness as most of the Indian masses find it difficult to afford it. It did not succeed in repositioning itself as a convenience food company. E.g. its product Cheez-It was far away from breakfast and was an impulse food, therefore a different strategy was required for it. The fluctuating oil prices, non availability of good power supply hinders Kelloggs to lower its prices. Porters 5 Forces: Threat of New Entrants:- Multinationals like Heinz, Nestle etc. have entered in Indian market owing to its potential growth. So threat of entry is high. Threat of Substitute product:- Threat is medium owing to local breakfast meals. Rivalry:- Threat is low as there as just a few competitors for Kelloggs. Suppliers bargaining power:- Low threat as suppliers have more opportunity to bargain in terms new organisation entering the market. Buyers bargaining power:- High threat as buyers have an open option to buy from other organisation like Heinz etc. Recommendations and Justifications:- On the bases of above report following recommendations can be given to the organisation:- Kelloggs should spotlight more on the market research and monitoring before launching any product or conducting any other activity. This is quite important as India is a huge market place with diversity in terms of costumers spending power. Kelloggs should increase its communication channels so as to address the huge population of India. Further one of the main challenges for Kelloggs is to find product to suit well to the Indian taste. It should find products that could appeal well to the Indian masses. Kelloggs should collaborate with other small local companies of India which can lead to saving its costs and adding constancy to its productions. As India is one of the booming economies of the world with a vast potential of growth, so Kelloggs moving to Indian market is fully justified. Its entrance in the Indian market was not quite easy as it had to suffer huge loss due to unacceptance of its products by the Indian masses. Kelloggs used a lot of innovative strategies to remain in the Indian market. There are a lot of challenges which Kellogs has to face in India like fluctuating oil prices, repositioning its brand correctly, conducting good market analysis and monitoring the Indian culture, taste and price sensitive market.

The Origins of Akhenaten Essays -- essays research papers

The Origins of Akhenaten There is much that is known about Akhenaten the heretic pharaoh. More lies in speculation. Since his time, the Amarna period is one the ancient Egyptians themselves wished to forget much about Akhenaten remains unknown. What we do know is often confusing, different hypothesis piled upon each other make it difficult to distinguish what is fact and what speculation. We do know that Akhenaten, or Amenhotep IV, was the second son of Amenhotep III, an 18th Dynasty pharaoh and his Queen Tiye. Although we know he had an older brother Thutmose and several sisters, he was never shown in family portraits or records, the only documented proof we have linking him to Amenhotep III is a wine seal with his name and the inscription â€Å"estate of the true king’s son Amenhotep† . One of the theories why Akhenaten was never shown with his family is that he suffered from some sort of disease such as Froehlich syndrome (tumor of the pituitary gland) or Marfan syndrome. His elder brother the original heir to the throne died early and this could support the theory that there was a genetic defect running in the family. If this was the case however, why would the royal family hide Akhenaten from public view, if both sons suffered from the same disease? Both Froehlich syndrome and Marfan’s syndrome correspond with some of the physical characteristics Akhenaten is portrayed as having , the full lips, elongated ear lobes, long arms and fingers, misshapen head, high cheekbones, slanted eyes, paunch belly, breasts and full hips and thighs. The first to offer the hypothesis that Akhenaten suffered from Froehlich syndrome was Dr. G. E. Smith, however, some facts do not fit this hypothesis. Victims of Froehlich syndrome are usually attributed with endocrinal mutation resulting in impotency. This seems unlikely, even though Akhenaten is in some images portrayed without his sexual organs, we know he fathered six daughters and possibly a son Tutankhamen. It can be argued both that Akhenaten really looked like this or that his portrayal is simply a result of the changing art forms during the Amarna period. The evidence on hand could point either way, for example Egyptologists have argued that the fact that Akhenaten is sometimes portrayed as more or less normal looking points to his other portraits as being the result of the changing art form. The counter argument is o... ... The old gods were reinstated and Akhenaten’s son and daughter changed their names to Tutankhamen and Ankhesenamen. Under their reign, and the reign of the pharaohs Aye and Horumheb who followed them, all memories of the Amarna period were eradicated. Akhenaten, Tutankhamen and Aye were purged from the list of kings and Akhetaten was razed to the ground. It is believe that the mummy of Akhenaten was destroyed; it is certainly true that there is great difficulty concerning the burial places of Akhenaten, Tiye, Nefertiti and many other people of the Amarna period. The one thing that is clear is that the reign of Akhenaten was highly unpopular with someone in power, all though it was almost a tradition for pharaohs to cut each others names from their statues and claim them for there own, there was a deliberate attempt to pretend that the Amarna period never happened. Akhenaten The Heretic King, Donald B Redford, Princeton University Press, 1984 Moses and Monotheism, Sigmund Freud, New York, Alfred A Knopf, 1947 The Life and Times of Akhenaton, Arthur Weigall, New York G P Putnam’s Sons, 1923 Akhenaten Egypt’s false Prophet, Nicholas Reeves, Thames and Hudson, 2001 The Origins of Akhenaten Essays -- essays research papers The Origins of Akhenaten There is much that is known about Akhenaten the heretic pharaoh. More lies in speculation. Since his time, the Amarna period is one the ancient Egyptians themselves wished to forget much about Akhenaten remains unknown. What we do know is often confusing, different hypothesis piled upon each other make it difficult to distinguish what is fact and what speculation. We do know that Akhenaten, or Amenhotep IV, was the second son of Amenhotep III, an 18th Dynasty pharaoh and his Queen Tiye. Although we know he had an older brother Thutmose and several sisters, he was never shown in family portraits or records, the only documented proof we have linking him to Amenhotep III is a wine seal with his name and the inscription â€Å"estate of the true king’s son Amenhotep† . One of the theories why Akhenaten was never shown with his family is that he suffered from some sort of disease such as Froehlich syndrome (tumor of the pituitary gland) or Marfan syndrome. His elder brother the original heir to the throne died early and this could support the theory that there was a genetic defect running in the family. If this was the case however, why would the royal family hide Akhenaten from public view, if both sons suffered from the same disease? Both Froehlich syndrome and Marfan’s syndrome correspond with some of the physical characteristics Akhenaten is portrayed as having , the full lips, elongated ear lobes, long arms and fingers, misshapen head, high cheekbones, slanted eyes, paunch belly, breasts and full hips and thighs. The first to offer the hypothesis that Akhenaten suffered from Froehlich syndrome was Dr. G. E. Smith, however, some facts do not fit this hypothesis. Victims of Froehlich syndrome are usually attributed with endocrinal mutation resulting in impotency. This seems unlikely, even though Akhenaten is in some images portrayed without his sexual organs, we know he fathered six daughters and possibly a son Tutankhamen. It can be argued both that Akhenaten really looked like this or that his portrayal is simply a result of the changing art forms during the Amarna period. The evidence on hand could point either way, for example Egyptologists have argued that the fact that Akhenaten is sometimes portrayed as more or less normal looking points to his other portraits as being the result of the changing art form. The counter argument is o... ... The old gods were reinstated and Akhenaten’s son and daughter changed their names to Tutankhamen and Ankhesenamen. Under their reign, and the reign of the pharaohs Aye and Horumheb who followed them, all memories of the Amarna period were eradicated. Akhenaten, Tutankhamen and Aye were purged from the list of kings and Akhetaten was razed to the ground. It is believe that the mummy of Akhenaten was destroyed; it is certainly true that there is great difficulty concerning the burial places of Akhenaten, Tiye, Nefertiti and many other people of the Amarna period. The one thing that is clear is that the reign of Akhenaten was highly unpopular with someone in power, all though it was almost a tradition for pharaohs to cut each others names from their statues and claim them for there own, there was a deliberate attempt to pretend that the Amarna period never happened. Akhenaten The Heretic King, Donald B Redford, Princeton University Press, 1984 Moses and Monotheism, Sigmund Freud, New York, Alfred A Knopf, 1947 The Life and Times of Akhenaton, Arthur Weigall, New York G P Putnam’s Sons, 1923 Akhenaten Egypt’s false Prophet, Nicholas Reeves, Thames and Hudson, 2001

You and i

Martha Cecilia, which was taken after her daughter's name, is one of – if not the most popular Tagalog romance pocketbook writer of today. Most of her written works became best-sellers and her very popular Kristine pocketbook series which consists of a total of 54 books was even turn into a TV series by one of the largest broadcasting network in the country.She is best known for writing love stories with happy endings and she has released over 00 books under her current company, Precious Heart Romance. 9. Carlo]. Caparas He was the man responsible for the creation of the undying story of Ang Panday (The Blacksmith). In addition to that, he also created other great stories who later turned to movies and/or TV series such as Gagambino, Bakekang, Totoy Bato, and Joaquin Bordado to name a few. Caparas was originally a comic strip writer who later ventured in to film directing and producing.In July 2009, he was proclaimed as a National Artist of the Philippines in the category of V isual Arts and Film. 8. Mars Ravelo Like Caparas, Mars Ravelo is also a comic strip writer and creator who rose to popularity because of his works such as Darna (a local version of America's wonderwoman), Dysabel (a mermaid whose fate is a little similar to Ariel of â€Å"The Little Mermaid†), and Captain Barbel (a local version of Superman) to name a few. As you may have observed, Ravelo's works are so much alike to some American fictional stories.This is because he was born at the time when Philippines was still an American Territory. Thus, it's understandable that his writing is heavily influenced by the American literature. Ravelo started out as a cartoonist who worked his way up until he became an editor-in-chief for several publications and film companies before establishing his own company. During his time, he was the highest paid comic writer.

Personal Leadership Statement Essay - 1257 Words

Is a leader as defined in the Merriam-Webster’s Dictionary, merely one who leads - synonymous with a boss? Or something more? I believe that a leader is much more than that and can be defined in any number of ways. In attempting to define a leader personally, I will use both myself and others as examples. For many years, I have been told by teachers, family, and friends that I am a good leader. Until fairly recently, I had never truly thought about what it means to be a good leader and just took it as a compliment. Leadership is an intangible concept which cannot be properly outlined in a dictionary, but one which must be formed and explained only through one’s own philosophies and experiences. Perhaps the most important†¦show more content†¦A well-researched knowledge-base is a necessity. Organization is also key to being a leader. A leader must plan thoroughly to properly direct the group. Even though careful planning is crucial, a leader must remain flexible when problems arise. Remaining humble is also important. Once a leader raises her/himself above the group, s/he will lose respect and will be seen as a ruler - and not a leader. A leader must see eye-to-eye with the group to retain an effective role. To manage the needs of the group, a leader must be trusting enough to allow others to help. If a leader makes all the decisions without the group’s input, or does not allow the group an active role, the group will no longer agree with the leader and will not feel valued. The leader’s effectiveness and respect form the group will the drop. The group must also trust the leader to make wise decisions. Despite the fact that these qualities are most ly seen when leading a cause, they can be extended to other roles of leadership. Generally, a leader will either be given a leadership role, or will create one. For instance, I frequently volunteer at a nature center in my community. 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